MORNING PURE SERUM

Morning Pure Serum – Dual-Layer Moringa & Botanical Skincare, 30ml | Made in Japan

Morning Pure Serum is a thoughtfully formulated dual-layer beauty serum that blends moringa oil, plant-derived oils, and botanical extracts in perfect balance. Designed for modern lifestyles, this serum delivers hydration, clarity, and comfort in a single, simple step.

After mist lotion, this one bottle completes your skincare routine—no layering, no excess, just effective care. Five protective plant oils and nine botanical extracts work together to moisturize, support skin clarity, and protect the skin throughout the day.

Lightweight and fast-absorbing, the texture feels silky and fresh on the surface while deeply hydrating from within, guiding the skin toward a smooth, firm, and radiant complexion.

A refreshing fresh citrus aroma awakens both skin and senses, making it the perfect way to start your morning.

Ideal for You If You:

• 
  Have busy mornings and limited time
  
• 
  Want visible results with minimal steps
  
• 
  Prefer simple, streamlined skincare
  
• 
  Enjoy fresh, uplifting citrus scents
  

Key Benefits

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  Hydrates and smooths the skin
  
• 
  Supports a refined texture and natural glow
  
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  Helps maintain skin elasticity and moisture balance
  
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  Lightweight feel with lasting comfort
  

Why Moringa Oil Matters

Natural sebum—often called the skin’s “natural moisturizing cream”—covers the skin’s surface and helps prevent moisture loss. However, sebum production decreases with age, leading to dryness and visible skin concerns.

Moringa oil is rich in oleic acid, which accounts for nearly 40% of human sebum. This makes it highly compatible with the skin, helping to replenish moisture, soften dry areas, and support elasticity.

Oleic acid also helps soften hardened skin and supports smoother texture. Combined with vitamin E, vitamin A, polyphenols, tocopherols, and plant sterols, moringa oil helps protect the skin from oxidative stress—supporting the prevention of dryness, dullness, fine lines, and breakouts.

Botanical Extracts for Youthful-Looking Skin

Known as “rejuvenating herbs,” rosemary leaf extract and peony root extract are valued for their antioxidant properties and circulation-supporting benefits, helping to maintain healthy-looking skin over time.

The formula also includes generous amounts of CICA (Centella Asiatica), widely loved in Korea as a skin-regenerating ingredient, known for helping calm and support stressed skin.

For Clarity and Radiance

Scutellaria root extract, chamomile flower extract, and licorice root extract are included to help support balanced melanin activity and healthy circulation. Together, they contribute to a brighter, clearer, and more translucent-looking complexion.

Revitalizing Ginseng Extract

Panax ginseng (Korean ginseng) extract helps energize the skin, supporting firmness and hydration from within. It is known for guiding the skin toward a more resilient, supple appearance and helping care for signs of aging such as fine lines and loss of elasticity.

Energizing Aromatherapy Inspired by Eastern Wisdom

The essential oil blend is created by Ang.U, based on principles of Eastern traditional medicine, focusing on balance between skin, body, and mind.

Sweet Orange

Traditionally used in Eastern medicine to support energy flow (“Qi”), sweet orange helps uplift the senses, promote circulation, and bring warmth and vitality.

Tea Tree

Known for its purifying properties, tea tree helps create a protective, refreshing sensation while supporting clarity and balance.

Frankincense

A treasured essential oil since ancient times, frankincense encourages deep breathing, relaxation, and a sense of calm—supporting both skin and emotional well-being.

Water, Olive Fruit Oil, Glycerin, Jojoba Seed Oil, Moringa Oleifera Seed Oil, Butylene Glycol, Pentylene Glycol, Avena Sativa (Oat) Kernel Oil, Tea Tree Leaf Oil, Grape Seed Oil, Orange Peel Oil, Argania Spinosa Kernel Oil, Boswellia Serrata Oil (Frankincense Oil), Almond Oil, Diglycerin, Centella Asiatica Extract, Peony Root Extract, Japanese Knotweed Root Extract, Scutellaria Baicalensis Root Extract, Panax Ginseng Root Extract, Licorice Root Extract, Tea Leaf Extract, Chamomile Flower Extract, Rosemary Leaf Extract, Tocopherol (Vitamin E), Sodium Citrate, Citric Acid

1. After cleansing, prepare the skin with lotion or mist lotion
   
2. 
   Shake well before use
   
3. 
   Apply 1–2 drops to the palm
   
4. 
   Gently spread over the entire face
   

Ideal for morning use and layers well under sunscreen and makeup.